News from Word of Mouth Marketing Association (WOMMA)…
DUPONT ENDORSES WOMMA ETHICS CODE: DuPont became the first Fortune 100 company to endorse the WOMMA Code of Ethics, making it applicable to all their employees and vendors worldwide. DuPont gave their "full endorsement" and announced they will only engage WOM services firms if they adhere to the Code.
This is huge. It's a concrete step toward putting deceptive stealth marketers out of business.
Interested in learning more? WOM ETHICS TELECONFERENCE TOMORROW: A free teleconference on WOM Ethics ("A Practical Guide to Doing it Right") is scheduled for tomorrow (Wednesday, April 19) at noon ET. You and your readers are invited to participate. Call 512-225-3050 and enter passcode 772541#. Full details at: http://womma.org/telecon.htm