Who's winning at word of mouth? On June 22 the Keller Fay Group announced America's most talked about brands:

  1. Toyota
  2. Wal-Mart
  3. Honda
  4. Apple / iPod
  5. Chevrolet
  6. Target
  7. Sony
  8. Home Depot
  9. BMW
  10. Verizon

The results are findings from Talk Track, a tracking and diagnostic tool to understand what consumers are talking about. What's interesting about this study and his methodology is it uncovers how people are talking about these brands. For example, what are people talking about with these brands:

Toyota: Quality, reliability and economy.
iPod:  Six in 10 conversations about iPod are about their brand marketing

Of course you can't complain to be either of these brands receiving positive word of mouth. However, which word of mouth would you rather have — focused on the product or focused on marketing?

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