On behalf of the entire Bazaarvoice Team, we are thrilled and honored to win this outstanding award from PETCO and will display it prominently in our offices. PETCO initiated this award years ago to recognize vendors that went above and beyond the usual vendor/retailer affiliation and developed a strong partnership with them. I think the reason we won this award can be attributed to the value PETCO derives from our solution and our exceptional customer service.
Since implementing the Bazaarvoice solution, PETCO has truly experienced the power of customer Word of Mouth marketing. As a matter of a fact, they recently conducted a survey of their customers asking them to rate "What online tool most influenced your purchase decision?" The #1 answer was Product Ratings & Reviews, with site search coming in a distant second. This is powerful feedback from their online community that also explains why they now have a higher average conversion rate and a larger dollar amount spent per order as a result of implementing our solution.
We recently completed a number of brand analysis reports for PETCO in which we analyzed product review feedback for specific brands. These reports identified significant customer feedback trends for each brand as well as overall community sentiment toward each brand. PETCO was able to see how each brand is being rated and exactly what product attributes their customers like about each brand.
PETCO is an excellent example of a Bazaarvoice customer that has realized significant benefits from implementing our solution. They have built a stronger online community, are gathering valuable customer feedback about their products every day, and are achieving a significant ROI. We are very proud to receive their “Vendor of Year” award and happy to see what our solution has done to improve their business.