"More Cowbell" is one of my favorite sketches on Saturday Night Live. Featuring Will Farrel and Christopher Walken, it's about the recording of the song "(Don't Fear) the Reaper" by Blue Oyster Cult in 1976. See the video here.

The song's producer Bruce Dickinson (played by Walken) encourages Farrel's character to play more cowbell. The rest of the band members object — it's distracting and doesn't seem to fit. But the famous producer knows his stuff. In the end, the band concedes that what that song does indeed need more cowbell.

Last year our clients brought ratings and reviews into their site — the perverbial cowbell for their ebusiness strategy. This was the first time they brought authentic customer voice right next to their brand. Many of our clients told us this was the most transformational change for the year. PETCO awarded us Vendor of the Year, and we were awarded ClickZ's Marketing Innovation of the year. Get ready for more this year!

In fact, this year I'd encourage everyone reading this to add more cowbell — to your work, your life, and your site. Be unique, be authentic, and "explore the space"! Just tell your boss, your spouse, or your peers, "I've got a fever, and the only prescription is more cowbell!"

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