About a year ago we stated to analysts and press that while electronics and books were the first to have reviews, clothing retailers (and then manufacturers) would be close to follow. Here's some reinforcement to that, Scott Silverman, Executive Director of Shop.org, who was recently quoted in eCommerce times:
Until recently, one factor that did not translate well from the real world to the Internet was word-of-mouth recommendations. Last year, clothing and shoe retailers began to catch up with the social networking phenomenon, owing new patronage to Internet-posted customer reviews that have become popular on clothing Web sites, Silverman said.
It's a big plus "to hear directly from other customers what a product might look like on them, or if it runs large or small," Silverman stressed.
These types of reviews have been popular for some time on sites that sell books and electronic equipment, he noted. Their translation to clothing sites has gone a long way toward reducing reluctance among hesitant online shoppers.