I recently posted results from our study with Keller Fay, that 90% of product reviewers do so to help other shoppers. As evidence of the general 'goodness' of customers wanting to help other customers, Andrew Chen (our Ask & Answer product manager) took this iPhone picture of the note someone left behind at the ATM. "This machine is not issuing receipts.". Another small piece of evidence that customers want to help each other…you just need to invite them in!
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