Have you seen the Whopper Freakout commercial by Burger King? I saw it tonight on TV and immediately visited the site to see the full 7 minutes and 49 seconds of hilarious footage. In summary, the commercial does an outstanding job of showing the passion that BK customers have for the flame-broiled goodness of the Whopper. BK makes cleverly makes this point by denying the customers of one store their favorite burger.
Andy Sernovitz, a Bazaarvoice advisor and founder of the Word of Mouth Marketing Association (WOMMA), likes to say (I'm paraphrasing here) that advertising is the price brands have to pay for being uninteresting. But occasionally some interesting advertising comes along that makes you laugh hysterically, possibly cry, and swear to tell your friends. That's the goal.
I'm not really a customer of Burger King's (my parents were McDonald's franchisees for over 15 years, so that would be blasphemy!), but I do applaud their advertising creativity in recent years. Subservient Chicken was a word of mouth sensation and the NFL replays that feature a cameo by the King had me laughing aloud. Whopper Freakout extends the streak. Well done, Burger King, well done. Pun intended.