By Andrew Chen, Ask & Answer Product Manager
Earlier this month, we launched enhanced functionality for Ask & Answer so users can upload multiple images and captions with their questions or answers. Images can serve to clarify a question or paint a series of visual steps to solve a problem. The Home Depot, Canada is one of our clients who recently enabled this feature and is already seeing customer adoption. At PETCO, customers often upload photos of their pets to add personality to their questions, answers, and reviews.
Besides adding a personal touch, photos help explain a problem in ways that words often cannot — providing visual context for retailers, manufacturers, and community experts to more quickly diagnose an issue or provide a more prescriptive answer that fits the particular situation of the user. I predict photos within the answers themselves will frequently evolve into step-by-step photo instructions.
Photos submitted with a question or answer are moderated by our Content Moderation Team for appropriateness and relevancy. This feature is readily available to all of our Ask & Answer clients. Just talk to your Community Manager or Implementation Project Manager about styling and turning on Photo Q&A.