By Andrea Abdine, Community Manager
President’s Choice recently launched with Ask & Answer and they got great participation from their customers right off the bat. They did something new and innovative with Ask & Answer by selecting a particular group of customers, the "green thumbs," to get engaged in their community. They called the initiative "Green Thumbs Unite!"… and unite they did!
Now, any "green thumb" can ask questions to their fellow plant-lovers and get the answers they need, with the products they love, to get the results they want. There really is a vast knowledge out there on gardening, and President’s Choice is capturing it on their site.
On top of featuring Green Thumbs Unite on their home page, President’s Choice highlighted Green Thumbs Unite in their email newsletter, their Summer Insider Report print brochure and their in-store flyers. By doing this, they were able to reach a wide audience of customers to bring them online and join the "Green Thumbs Unite!" movement.
I am constantly amazed at the innovation and creativity that comes from the team at President’s Choice – they never cease to break the barriers and go all out to make sure that user-generated content plays an important role with their branding – and they truly take advantage of Bazaarvoice's platform strategy!