Mary Meeker of Morgan StanleyMary Meeker writes one of my favorite trends report each year, Morgan Stanley's Technology Trends.  This makes for great weekend reading.  It gives you both a US and global perspective on the trends most affecting the technology industry broadly, primarily from a B2C perspective.  It has already been forwarded to me by many of the most connected people I know in technology, such as Josh Kopelman (one of our investors), showing its broad impact.

While all of the findings are of interest (mobile, widgets, personalization, etc.), this year I was most struck by three big trends:

  •  The global traffic share gains of YouTube, Facebook, Hi5, Wikipedia, and Orkut – all making the global top-10 for the first time.  I remember when Time selected "You" as the "Person of the Year" for their Dec. 2006 cover.  They may have called it too early.  Social connection online has truly arrived.  The growth of these sites are staggering, highlighting the power of community, user-generated content, and word of mouth online.
  • The share gain of Amazon.com relative to large, multichannel retailers.  They led the way with customer reviews over 10 years ago, and have become a Wikipedia of sorts for broad, product-focused reviews.  And they continue to innovate at a staggering pace, spending over $3 billion per year on R&D.
  • The uncharted territory we are in with the recession, truly making this our most important presidential election in history.  Although Bazaarvoice is growing at a very fast pace, beating our financial projections repeatedly, we are also cautious and watching the economy closely.  And I know that most, if not all, of our clients and partners are doing the same.

In case you missed the link above, you can read the full report here.

And if you have some more time this weekend, you may also want to check out Steve Jobs' recent keynote on the iPhone 2.  While I carry a BlackBerry myself (my wife carries an iPhone), the power of the iPhone's new programming language (and SDK) to deploy corporate applications as well as the new AppStore (reminds me of Salesforce.com's AppExchange) signal a new type of Apple.  With these moves, they are embracing being an "open" platform and focusing on B2B at the same time.  This should lead to an accelerated adoption of Macs in corporations, as the iPhone uses the same OS and user behavior historically shuns change (or seeks familiarity; heck this is human behavior not just 'user' behavior).  In any case, his keynote may lead you to believe that the iPhone 2 will be the dominant mobile computing platform for corporations in our near-term future.

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