Opinion Research Corporation released the results from a new study that (again) supports the fact consumer reviews play a major role in the decision to purchase products and services.
In their own words, “A whopping eighty-three percent of respondents polled indicated that online product evaluations and reviews had at least some level of influence on purchasing decisions.”
They also found…
- 70% of respondents seek out information for a particular brand of goods and services.
- 32% reported posting their own online feedback on product or service experiences.
Now I say this study “again” supports the demand for reviews because we have been tracking and fielding studies for three years on this topic. See our comprehensive overview of over 100 statistics and case study results here.