In April, Sally Beauty Supply launched Bazaarvoice Ratings & Reviews as part of their first-ever eCommerce site! They also recently partnered with Paris Hilton, who created “Clipin-Go by Paris Hilton,” a collection of chic-yet-affordable hair extensions that are only available through Sally Beauty stores or at www.sallybeauty.com.
Sally Beauty’s Senior Director of E-Commerce, Richard BenBassett, instantly thought Paris would be a great celebrity reviewer, and Bazaarvoice helped him create a customer “Celebrity Review” badge to let celeb reviews stand out from the rest!
As a business woman, fashion icon and entrepreneur, Paris was involved in creating the product, so she was excited to be able to give her personal endorsement on sallybeauty.com product reviews, which you can read here.
We used to see celebrity endorsements in commercials or magazine advertisements, but now celebrity endorsements have invaded a new channel – social commerce!
Sally Beauty is our first client to feature a celebrity’s review. Who will be next?