Helzberg Diamonds’ new home page is focused almost entirely on user-generated content, both customer Ratings & Reviews and Stories. Bath & Body Works recently launched a similar campaign (not live anymore), which we may be sharing results on later (read these reviews, and you are almost sure to buy a pair). We are very proud to work with both of them – they are very innovative and customer-focused.
In the meantime, check out Helzberg’s home page and see if you are drawn in. I think it is much more engaging than the normal “marketing speak”. It tells customers, “this is how much we believe in our products” and “we want your voice front and center, not ours”.