James Avery Craftsman, a unique jeweler established more than 50 years ago, creates heirloom jewelry passed down through generations of its clients. James Avery himself doesn’t like to blow his own horn, and the brand reflects that, but they receive thousands of customer letters raving about the special place this jewelry holds in each family.
James Avery wanted others to hear these meaningful stories and to share the spirit of the brand without bragging. Their perfect solution was to collect “Real Stories” from their customers online and allow customers to speak for their brand. As a result, the company has increased sales, increased site traffic, and more quickly engaged new visitors with their brand . . . all by using their customers’ voices.
If you’re interested in hearing more on how James Avery and other great brands are reaping big benefits through customer engagement, join us August 19th for a webinar with John McCullough, James Avery’s Director of Marketing, and Brett Hurt, Founder and CEO of Bazaarvoice.
You will discover:
- How brands create community and drive the bottom line through shared customer experiences
- How consumers’ stories help brands uncover the “why” and “how” of product experiences to get to the heart of what’s truly important to them
- How user-generated content increases online traffic and fueling multi-channel marketing
- How to engage your most loyal, active, and influential customers online
Title: Customer Engagement through Personal Stories: How James Avery enabled passionate clients to speak for their brand
Date: Tuesday, August 19, 2008
Time: 1:00PM – 2:00PM CDT