This is the tenth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008.

Our very own Brant Barton gave Summit attendees a quick rundown of Seven Deadly Moves to earn your black belt in social commerce analytics:

  1. Measure contribution
  2. Measure consumption
  3. Measure search and navigation
  4. Measure customer acquisition
  5. Measure marketing
  6. Measure sharing
  7. Measure returns

Make sure you get the full picture with all of these metrics! From the very beginning, we encourage our clients to set up web analytics software to carefully measure their return on investment. Those that commit to measuring all aspects of their user-generated content functionality gain great insights and even better results.

Learn about our partnerships with web analytics providers and others that help amplify our clients’ success on the Radius area of our website.

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