We didn’t invent the term “Social Commerce.” but we certainly have driven the visibility and clarified the meaning of the term over the past couple years. Unlike other “social” terms, the point of social commerce (and our company) is driving participation between your customers (social) in ways that drives real operational results (commerce). I wrote an article about the meaning of social commerce placed in eConsultancy and iMedia over a year ago.

So it’s natural that we are fanatic about measuring the real impact (in terms of P&L) of our solutions. In fact, we have over 40 case studies, and have published 21 of them (so far) to our web site. Many more are coming related to the impact of Ask & Answer, Stories, and international deployments of our social commerce solutions.

While these case studies are listed on our site, many have asked for them and may not have seen them. So, I thought you may find it useful to see the list here. We also have PDFs of these case studies if you’d like them. Just email info (at) bazaarvoice.com, or you can download them directly from the site. Also, check out our white papers and research.

  1. Customer reviews drive 196% increase in paid search revenue for Office Depot
  2. Reviews help Cars.com drive “intent to buy”
  3. Huge French retailer, Mistergooddeal, drives 40% conversion increase
  4. User-generated content drives sales for Zales
  5. Ratings & Reviews drive conversions for UK retailer
  6. Ratings and reviews increase time on site
  7. Reviews significantly reduce return rates
  8. Paradox of choice
  9. Customer review content in email marketing drives sales
  10. SearchVoice Reviews quickly increases natural search traffic
  11. SearchVoice Reviews drives organic customer acquisition
  12. Use Net Promoters scores to identify solid influencers
  13. Photo reviews drive conversion, enhance customer experience
  14. “Sort by Rating” option drives conversion for Golfsmith
  15. “Customer Favorite” categories drives sales
  16. Social navigation drives sales at PETCO.com
  17. Omniture/Bazaarvoice help major online retailer uncover results
  18. The Answer Den drives orders, traffic, and sales results for PETCO.com
  19. Ask & Answer attracts new users, increases conversion
  20. Ask & Answerâ„¢ decreases product-related support costs
  21. philosophy drives new site traffic with Mother’s Day campaign using Bazaarvoice Stories

6 Responses to “21 Case Studies of Social Commerce Impact (yes…real $$)”

  1. Social Commerce is when social interactions online – by way of user-generated content in the form of reviews, community Q&A, or shared experiences – directly impact business metrics. For example, customer-contributed product reviews have been shown to directly impact sales conversion on a site, and questions answered via the community on the product pages have been proven to reduce return rates and lower customer support costs.

  2. Social Commerce is when social interactions online – by way of user-generated content in the form of reviews, community Q&A, or shared experiences – directly impact business metrics. For example, customer-contributed product reviews have been shown to directly impact sales conversion on a site, and questions answered via the community on the product pages have been proven to reduce return rates and lower customer support costs.

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