Here, Brant Barton, Co-founder and VP of Business Development at Bazaarvoice, discusses how advertising has evolved.
Several characteristic differentiate Advertising 2.0 from advertising in the past. Unlike traditional methods, Advertising 2.0 is:
- Based upon word-of-mouth
Revisit your 2.0 plans often. Have you optimized in every area?
1. Increase Calls-to-action
2. Strengthen Partnerships
Take diplomatic relationships to the next level with intergraded solutions — for example, Bazaarvoice’s Radius program. These relationships can help you better help your costumers contribute.
3. Re-fuel Often
Establish an integrated, multi-channel system. Don’t just bolt it on in certain places — fuel it. Finds new ways to improve communications, and target all ads, including banners.