With the shift to all-digital television and the Super Bowl coming up, January is huge for TV manufacturers, and Samsung builds credibility in their latest email by highlighting awards and customer reviews!
This email announces their huge award winnings at CES – very timely, impressive news. They also highlighted this month’s top reviewed product, their 650 LCD HDTV, which received five out of five stars from Samsung customers. While each piece of information is important, together this information packs a powerful one-two punch: industry credibility and consumer confidence via authentic word of mouth.
And to keep customers engaged, Samsung’s new contest enables those who post reviews to win an HDTV of their own.
This is the first time Samsung has used customer reviews in emails, but I bet it won’t be the last!
Are you at CES today? Meet Bazaarvoice’s CEO
Make sure to attend:
“Harnessing Web2.0: Top 10 Internet Marketing Strategies”
Noon today – Thursday, January 8
Successful marketing goes far beyond in-store merchandising, an ad in the circular and a press release. Learn what marketing strategies reach buyers through the Internet. Find out why bloggers and search engine optimization can enhance your visibility and reputation.
Abbey Klassen of Advertising Age moderates this panel, which includes Bazaarvoice CEO Brett Hurt, along with panelists from Google, Harman International, KickApps, and Resource Interactive.