User-generated content continues to drive online commerce, but how do you prove ROI? A recent study by Forrester states that less than half of the interactive marketers surveyed measure the ROI of their social applications. However, in today’s economy, it’s even more critical to measure and prove value, and this webinar will help you determine critical metrics and use tools and techniques to measure real results from user-generated content.
You will hear real world examples from JC Whitney Company, the largest direct marketer of auto parts and accessories. Join Geoffrey Robertson, VP of E-Commerce, JC Whitney, and Sam Decker, CMO, Bazaarvoice, to understand how to measure ROI in the real world.
You will learn:
- Why metrics are important and how to get started
- Which metrics matter most to prove ROI
- How to use ROI to gain buy-in throughout your organization
Webinar: Prove It: Real-World ROI for Social Commerce
Date: Wednesday, January 21, 2009
UPDATE – January 22, 2009:
“Prove It: Real-World ROI for Social Commerce” was a terrific, informative webinar. Many thanks to Geoffrey Robertson of JC Whitney and for the many thoughtful questions from the audience.
Request a recording of this webinar today.