As the Community Manager for Intuit, I’m continuously impressed by their openness and innovation. Last year Turbo Tax launched the largest promotion of online customer reviews in history. This year, they kicked off tax season with nationwide, in-store promotions for their newest functionality, MobileVoice.
MobileVoice allows shoppers to access Ratings & Reviews from their mobile phones in real-time, anywhere. Intuit, ever the thought-leader, immediately grasped the importance of allowing consumers to view feedback from people like them at the point of purchase. Proving they truly are an “open brand,” Intuit planned a grand launch for the new functionality.
On December 26th, Intuit officially launched the MobileVoice site for TurboTax. They are promoting the site on in-store displays located at every Wal-Mart, Best Buy, Office Depot, Office Max, and Staples in the US. The displays will remain in place through the end of tax season, so even folks who wait until April 15th to file can make an informed purchase decision!
In the months leading up to the launch, Intuit tested several versions of the MobileVoice ad in their usability labs. The winning version is located prominently on their in-store displays. It features a strong call to action – “Get Reviews from Real Users. Right here. Right now”. There is also an image of a mobile phone showcasing reviews, educating shoppers on how to use the feature.
Intuit is a prime example of a company that practices what they preach. They believe so strongly in the voice of the customer that they’ve made it available at five of the largest retailers in the country with the click of a button. In a time where many companies are scared to hear their customers’ feedback, it’s refreshing to find such a transparent company.
Next time you’re out shopping, be sure to look for the large, blue, Turbo Tax displays. Then head over to m.turbotax.com from your phone to read reviews from people just like you!