This blog was guest-written by Jen Renola, Bazaarvoice Community Manager.

PETCO “Tails” save lives…and the next life may be my own!  PETCO recently launched Bazaarvoice Stories by inviting its customers to share “The Moment Your Pet Changed Your Life.” Now I’ve been tossing around the idea of getting a pet for quite some time, and reading PETCO’s “Sentimental Tails” may be just the motivation I need.  These stories are incredible!

Stories about how people’s pets saved their lives…figuratively:

“I would like to tell you a story about a wonderful dog who saved my life in so many ways…So here is the introduction.”

Stories about how people’s pets saved their lives…literally:

“He helped me to get back into my home and then proceeded to walk me very slowly and carefully inside to a bed. I sat down and used the phone. I believe he saved my life, as I was otherwise alone and I would have been stuck there in the freezing, zero degree weather without anything to keep me warm.”

Stories about the tremendous role that PETCO has played in their lives:

“We buy all of Mercury’s food, treats, (his Charlee Bears, yum!) toys, and supplies from PETCO, and although he comes with me everywhere and is welcome in every store, PETCO is, by far, his favorite place to go! He even gets to make new doggie friends sometimes. Thanks, PETCO for supporting Mercury and all service animals, and for opening your doors to animals to become a dog’s social ‘hot spot!’”

These Stories have to make all of us non pet owners wonder if there is indeed something missing in our lives. And if the Stories themselves aren’t enough to make us think twice, all the photos of these adorable pets certainly are.

Once again, PETCO has proven to be a leader in leveraging user-generated content to meet the needs of its customers at every level. And as we’ve come to expect, PETCO launched Stories by incorporating Bazaarvoice’s recommended best practices: a contest promoted through a homepage banner, category page banners, and email marketing, resulting in over 80 stories submitted in the first four days of the campaign.

I can’t wait to see what’s next.  If I read many more of these, I may find myself at PETCO soon, shopping for supplies for my new pet.  Maybe by then they’ll have Stories with helpful tips for new pet owners…or suggestions for fun toys!

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>