This post was guest-written by Tony Capasso, Bazaarvoice Sales Director.

When a company like Bazaarvoice assembles the best and brightest to shape an industry, in our case Social Commerce, it becomes clear that those individuals have much to offer not only to the company but also to the community at large. The Bazaarvoice Foundation was created to give our employees the opportunity to make that impact and every quarter we choose a cause and go out to do our part. Unfortunately due to limited time we cannot impact as many causes as we’d like together as a group.

The Bazaarvoice Speaker Series was started to bring community leaders into our four walls so that we could expose all of our talented, motivated and passionate employees to as many causes as possible with the hope that along the way an individual might connect with a particular cause and be inspired to make their own contribution in their spare time. We were fortunate enough to host Doug Ulman, CEO of the Lance Armstrong Foundation, at our offices last week to kick off this series. You can see the video he presented here: http://www.bazaarvoice.com/video/livestrong_video.html.

The LAF is a national organization headquartered in our backyard, right here in Austin. Their mission is to inspire and empower people affected by cancer and by Doug’s admission don’t strive to be the biggest organization or raise the most money, they strive to make the biggest impact. They do this by creating experiences for people and their goal is to create social change and lead a movement. This is a movement to facilitate the dialogue around what it means to be an active citizen, what it means to be healthy and what it means to take control of your life. At the end of Doug’s talk we asked if anyone had questions and the entire room was silent. It was difficult to formulate words while holding back the tears and putting into perspective how so many people are inspiring each other to Livestrong.

If you can spare 30 minutes to watch this video you will be overwhelmed at the story behind how the organization was founded, how the LAF is building community, the genesis of that little piece of yellow silicone and the explosion of a truly global movement to fight an epidemic. Did you know that Livestrong is one of the fastest-growing apparel brands in the world? There is also a very personal story about Doug himself who is a cancer survivor and he personifies Livestrong every day. Doug is a good friend and one of my favorite stories I like to tell about Doug is how on his 28th birthday he woke up and ran 28 miles. I am not sure what you were doing on your 28th, but that sure made me think.

I’m excited that we’re already planning our next speaker at a great charity we are already involved with. These talks show us all how we can get involved, in our own way.

6 Responses to “Bazaarvoice Is Inspired to Livestrong”

  1. clearly a company looking at aspects more important than just the bottom line (eg profit). its good to see forward thinking business and individuals.

  2. clearly a company looking at aspects more important than just the bottom line (eg profit). its good to see forward thinking business and individuals.

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