This blog was guest-written by Scott Koester, Bazaarvoice Product Manager.
In every case, BrandVoice helped each brand show way more reviews per product versus other competitive products in the product category. Epson products, for example, had 33X more reviews than other products in their category. Kingston now shows 7X more reviews than their competitors, and Dell product reviews show up 55 times more than other reviews in their categories, on average.
This online visibility increases product visibility on a retailer’s site. Just like brands fight for “shelf space” and placement within a store, product reviews can help products stand out more to research-driven consumers. Consumers trust products that have customer reviews, and higher review volumes lead to higher sales conversions.
If you’re a manufacturer capturing product reviews on your site, ask your online retailers how you can syndicate your reviews to their sites. And if you don’t yet capture reviews on the products you create, what are you waiting for?
Read more about how BrandVoice drives review volume increases, and also read how Kingston doubled its conversion with BrandVoice at OfficeDepot.com.