Nielson recently reported that the minutes spent on Twitter soared a whopping 3,712 percent to almost 300 million, versus around 7.8 million from the same month a year ago. Companies and consumers alike have realized that they can’t ignore the Twitter phenomenon. If you still question whether or not your company should be participating, read Why Brands ABSOLUTELY DO Belong on Twitter or Brands That Tweet.
As many of you know, Bazaarvoice literally translated means the voice of the marketplace. A key principle in managing your brand voice is keeping it authentic and real. If you are going to get involved with Twitter, don’t be afraid to let your corporate personality shine through. Don’t hide behind your brand. Doing so erodes the trust and authenticity of your content. Give your employees a voice and a face to bring your corporate culture to the market.
While Twitter is a great platform for enabling the conversation, it focuses on the individual. This is fine for consumers, but it simply doesn’t work for companies. Without a way to aggregate the voices of your company into a single view, it’s hard for your customers to engage. For example, Forrester has over 100 analysts on Twitter, but there is no easy way to understand their collective voice.