James AveryTexas-based jewelry retailer James Avery launched a Mother’s Day “Love to Share” campaign with Bazaarvoice Stories. Splash pages highlighting the “Mother’s Love” jewelry collection encouraged customers to share their stories of a mother’s love.

The Love to Share site received nearly 30,000 visitors in the month leading up to Mother’s Day, and James Avery posted a 28% increase in online sales over May 2008. “People come to James Avery to purchase special gifts for cherished loved-ones,” said James Avery’s Sr. Director of Marketing, John McCullough. “We wanted to allow our loyal customers to share their real-world stories about the amazing moms in their life this Mother’s Day season.”

Read more about James Avery’s Love to Share campaign in our press release, and check out our related blog posts to see how other clients have used Bazaarvoice Stories to drive customer engagement for their own brands.

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