Competition among manufacturing brands is fierce. Televisions, kitchen appliances, flooring, electronics – it’s a crowded market in every category. Most manufacturers are missing out on a prime opportunity to get ahead in the game – the digital channel.

In the next iCitizen Webinar, Resource Interactive and Bazaarvoice will illustrate how the web is both a direct response vehicle and a brand builder. It is a medium that can create value with a smaller budget and establish a connection with the consumer, regardless of brand category.

In this webinar, we will:
•    See how manufacturers successfully use the digital channel
•    Gain insights and specific tactics on how you can take advantage of the digital channel
•    Look into what’s next as we reveal emerging technologies that heighten consumer empowerment

Speakers

Tip Rose, Director of Branded Manufacturing & Services at Resource Interactive
Chad Bockius, Director of Product Marketing at Bazaarvoice

Details and registration:

Thursday, June 25, 2009
1:00 – 2:00pm, EST

Click here to register now. To learn more about the iCitizen Webinar Series, visit their website.

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