It’s one thing to recognize the importance of word-of-mouth, but it’s another to capitalize on it. Allow your customers to contribute feedback and recommendations in a forum where other, like-minded customers will see it. Make it easy for them to share these recommendations with their existing networks of friends. Place this UGC where other customers can find it – on your website and product pages – so it can influence your customers in every phase of the purchase path.
Enabling conversation with your customers will build trust in your brand – and drive your sales, too. Word-of-mouth matters; make it work for your brand.