Bazaarvoice provides customer reviews for more than 60% of the IR500 – the nation’s top internet retailers – so we start thinking about the holidays in July. We continue to see that reviews help drive holiday sales, and now’s the time to start.The holiday shopping season is coming. Is your business ready?

Holiday shoppers read reviews.

Last year, 80% of holiday shoppers read reviews while deciding what to buy. It’s important to build review volume now, so shoppers find all the information they need on your site come shopping season. In November through January, reviews served surges over 140% for the year – 3.6 billion reviews were viewed in December 2008 alone!

Now’s the time to increase reviews on your site.

The more reviews you have, the more they drive visitors to your site (read how SearchVoice increases traffic 142%, on average) and the more they help shoppers make decisions. Take the time now to capture reviews from all your shoppers this year. For example, Argos sent a post-holiday email to all shoppers and gained 70,000 reviews in a day! Stay tuned to this blog for many more ideas about how to drive review volume.

Manufacturers should get involved, too.

Shoppers research products on manufacturer sites, so it’s important to have reviews there. At the same time, it’s important to share the reviews collected on manufacturer sites with top retail sites – where shoppers will actually buy. BrandVoice lets manufacturers seamlessly share reviews with retailers who use Bazaarvoice Ratings & Reviews. In fact, 76% of all revenues from the top 25 Consumer Electronics Retailers flow through the Bazaarvoice exclusive retail network.

Don’t have reviews on your site?

There’s no doubt; this year’s holiday season will be critically important to all brands. If you’re considering reviews, it actually hurts your business to wait – if you implement in the next two months, you could gain a 6.8% increase in net sales. Our SaaS model lets you implement Ratings & Reviews – and Stories and Ask & Answer – in weeks, not months. We know your technical team is busy, so we do most of the heavy lifting.

Contact your Community Manager today to drive review volume for the coming months.

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