Wiggle launces Bazaarvoice Ratings & ReviewsThe UK’s most visited online bike shop launched Bazaarvoice social commerce technology today. Wiggle.co.uk has employed Ratings & Reviews in an effort to drive sales and improve natural search rankings.

“Customers already share their experiences around the web, so sharing reviews, photos and videos on our site is a fantastic opportunity to build our own community,” said Steve Mills, Web Manager of Wiggle.co.uk. “We want this service to be integral to our site.”

Monthly promotional emails will encourage cycling enthusiasts to share their experiences of over 250,000 products available on the website. This month’s promotion is a competition offering reviewers the chance to win a Focus bike worth £750.

Read more about the launch in our press release.

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