Twitter and Facebook get all the headlines and are clearly great ways to connect, but how do they drive real results for business? At Bazaarvoice, we’re all about results, so we’re creating real ways for companies to use social networks to fuel social commerce.
Our new Social Network Accelerator program, announced today, gives brands a blueprint for plugging into social networks in the right way to drive sales. It all starts with engaging users through social commerce applications such as Ratings & Reviews, Ask & Answer, and Stories – and gives brands an integrated strategy to tap into social networks for better distribution, profile information and participation.
Distribution: With Facebook Connect, for example, customers can automatically publish reviews, answers and stories directly to Facebook to share their opinions with their network of friends. Unlike other solutions on the market, we give our customers control of the message. They decide when and if the content should post to social networks, ensuring the content is moderated and safe for the brand.
Profiles: Clients that integrate with Facebook Connect can let their customers automatically see opinions of their Facebook friends, and find out what products they liked best. This will help drive sales and increase engagement with the site.
Participation: There’s also an opportunity for customers to submit reviews, answers, and stories via Twitter or Facebook and automatically funnel back to a site, directly to the product and category pages, where they can directly influence sales, increase search, and more.
In addition to the superior technology of our Accelerator program, we’ll also provide recommendations and best practices through our Community Managers. As part of a broader ecosystem, we recognize that our Radius partners will also play a key role in maximizing Social Network Accelerator results for our clients.
This all adds up to help companies broaden their reach, increase engagement with customers, and increase their intelligence about their customers as a whole. And – finally – companies can use Facebook and Twitter to drive real, measurable results. These are just a few ways we’re innovating to drive value throughout all of social.