Update 9/25: here are notes on Brett and John’s session taken by one of the official Shop.org bloggers.  Also, here are three other Shop.org Annual Summit blog posts from the Shop.org blog about the social media movement: 1) Macy’s using reviews on home page, 2) Awesome video about the social media movement, 3) Social media becomes a must-have.  There is much more at the Shop.org blog.

Kicking off what’s being called the “biggest Shop.org Summit ever,” Bazaarvoice and PETCO led a discussion in social media today at the Online Retail Boot Camp.

Bazaarvoice founder and CEO, Brett Hurt, and VP eCommerce for PETCO Animal Supplies Inc., John Lazarchic, shared best practices to leverage social throughout the organization. These social commerce tactics impact marketing, merchandising, and customer support to transform customer relationships, increase sales, and reduce returns.

The #shoporg Twitter hashtag for this year’s Shop.org Annual Summit was abuzz with comments and takeaways from the discussion.

  • @surfsquire At #shoporg hearing more on the power of social media and commerce. Brett – bazaarvoice and John L – petco leading a boot camp
  • @EstherSteinfeld Here we go! The formidable @bazaarbrett on stage at #shoporg http://twitpic.com/ilcjt
  • @DavidCatalano Petco found a 20% reduction in return rates for products with reviews. Shoppers now expect reviews. #shoporg
  • @jacquimurphy “Evolve your marketing with the consumer voice” #shoporg

You can read more in the hashtag and on our Twitter page.

Want to connect with us at the show? The Bazaarvoice team will be onsite at the Summit beginning tomorrow in booth #706, ready to take your questions. Stop by or click here to schedule a meeting with our executives.

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