Another year, another invigorating shop.org Summit. These events are always informative, and give us a great opportunity to meet new people and connect with clients. We’re always honored to be part of the Summit; CEO Brett Hurt and John Lazarchic from PETCO helped kick off the event at a well-attended boot camp session.

From a technical side, the most talked-about demonstration at our booth was of our Social Network Accelerators – how we integrate social networks, namely Facebook, with social commerce. It was a huge hit; take a moment to request a demo yourself.

Search was another hot topic. While inline search indexing is important, it’s just part of the overall picture. Read more about our search philosophy here and download a free whitepaper from Range Online Media here.

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We’re lucky in that booth traffic never really dies down for us at shop.org – one of the many reasons we attend each year. And while we like to think it’s because we’re so smart, we always try to think of fun ways to attract folks over. This year, we introduced Social Commerce Super Heroes in the form of – what else? – flying monkeys. We even set our very own (self-proclaimed) world record for the largest monkey launch in North America, thanks to our friends at Elasticpath, who orchestrated and, um, launched the effort (the launch happens at 1:10 in the video).

Each year we also try to have a great party, and this year was bigger and better than ever, thanks to our partners at ATG and Sapient. Sapient engineers created interactive touch-screen stations where attendees could get virtually married or order specialty drinks, all based on RFID bands. The party was great fun and full of interesting conversations.

Thanks again to everyone who came by, launched a monkey, or got married in Vegas with us! We’re already looking forward to next year.

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