People are still buzzing about last week’s Bazaarvoice Social Commerce Summit in London; the event sold out quickly, with more than 250 attendees at Shakespeare’s Globe Theatre. This year brought a ton of new insights from existing Bazaarvoice clients and global thought leaders.
Client speakers from Argos, QVC-UK, Epson Europe, Immobilien Scout 24, DRL Limited, eSpares, and B&Q shared real-world examples of the impact UGC has had on their businesses. The agenda also included keynotes from:
- Ze Frank, who spoke about why consumers participate in the social web
- David Rowan, editor of Wired magazine UK, who spoke about the future of ecommerce
- James Caan of BBC’s “Dragon’s Den,” with an interesting perspective on customer centricity and his investments
- Ian Jindal, of Internet Retailing, who delivered the day’s most talked-about line: the real metric of social commerce is “profit per engagement-second”
UK and European companies have quickly adopted best practices around social commerce, and we were excited to recognize several Bazaarvoice clients for their forward-thinking efforts. Award winners include:
- Body Shop UK, Best Use of UGC in Email: they feature real product reviews in their customer newsletters, with great response
- Halfords, Best Proof of Social Commerce ROI: they recently saw that review readers and writers convert up to 82% higher than those who do not participate
- QVC-UK, Best Multi-Channel Use of Reviews: they use reviews on-air, create specialty shops on their site with reviews, and let customers vote for top beauty products awards
- eSpares, Best Use of UGC throughout the Organisation: they performed an A/B test showing that reviews drive higher conversion, and they used customer insights to improve products
- Argos, Social Commerce Achievement Award: they fully embraced user-generated content, driving huge volumes of reviews and quickly integrating customer feedback throughout their huge organization
Check out what people are saying on Twitter, and read this event review from web manager at ASICS. You can also see photos from the event on Flickr. Keep an eye on this blog for specific insights from Summit presentations in the coming weeks.