This blog post is part of the Social Commerce Summit Quarterly series.

According to analysts, the top question from CMOs who engage with social media is, “How do I measure results?” A recent study by Forrester found that less than half of interactive marketers measure the ROI of their social applications, and a recent study by Bazaarvoice and The CMO Club suggests it’s even less than that.

While measuring conversations’ ROI seems as elusive as capturing a chat between two friends at a cafe, word of mouth on your site can uncover critical insights and real metrics. In this two-part webinar, you’ll get specifics on how 1-800-flowers.com increased engagement and sales through a tailored campaign that encourages consumer stories to be shared on site. You’ll also gain insights from automotive parts giant JC Whitney on how to execute and measure social strategies – and exactly how they pay off.

In this webinar, you’ll learn:

  • The social commerce metrics that matter most to your business
  • The right strategy, tools, and techniques to measure success
  • How to use metrics to gain buy-in throughout your organization
  • Social strategies that pay off for all brands

Guest speakers:

October 29, 1:00 – 2:00 CST

Register and attend for a chance to win a free pass to the U.S. Bazaarvoice Social Commerce Summit and gift certificates to 1-800-Flowers.com and JC Whitney.

Register Now

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>