Live Nation, the world’s largest live music company, has announced major upgrades to its open platform on LiveNation.com. Using the Bazaarvoice Interaction Suite, Live Nation has opened the communication channel for music fans everywhere at LiveNation.com.
Already a top-fifty ranked ecommerce site and top-five online music network, Live Nation’s use of UGC aims to make the site the go-to place for interaction between music fans and artists. Much of the site’s content is now at the control of the artists and fans who use it.
The updates include a healthy dose of UGC, with concert- and artist-specific wikis, Ratings & Reviews, fan-moderated Ask & Answer, and integrated Twitter streams. Live Nation has also taken advantage of Facebook Connect integration, enabling fans to share and discover concert information through the social network, and discover which Facebook friends are going to a show.