MashableWhile we’ve been talking about the many ways to optimize customer ratings and reviews for several years now, I wrote up “7 Steps to Add Value with Customer Ratings & Reviews” for Mashable, published earlier today. We’ve done a lot of research about every aspect of customer reviews, and the best practices we’ve found will help companies new to reviews and those who want to continuously improve the insights they get from reviews.

By seeing ratings and reviews for what they really are – an integral part of your entire business strategy, and not just a widget on your site – you’ll be well on your way to attaining maximum value from consumer-generated content. Check out the article here.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>