Every interaction with a consumer – no matter how small – drives conversations, which drive business results. Our recent white paper, “Get Them Talking: How Growing Participation Chains Will Grow Sales” shows how even small interactions can increase sales and loyalty – and every word counts. Read more about participation chains in this blog post.

Now we’re following up with a webinar featuring new media visionary Ze Frank and Bazaarvoice CMO Sam Decker: “Participate, Interact, Sell: Building Relationships Online.”

Tune in to learn:

  • How to create a participation chain strategy that captures every interaction possible
  • How top brands build successful participation chains
  • Top reasons people are motivated to participate or contribute content

Join Ze and Sam for this webinar on Tuesday, January 19, 2010, at 1 pm CST by registering here:

Register for the Webinar here!Download the free white paper, “Get Them Talking: How Growing Participation Chains Will Grow Sales,” here.

Download the white paper here!We look forward to talking more about how to get consumers participating – and buying.

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