It was an exciting day on Tuesday at Bazaarvoice when CNN’s Tom Foreman came to visit. His series “Building up America” focuses on towns and companies that have proven “recession proof.” Bazaarvoice has been fortunate enough to be successful in these tough times, and part of that success comes from our stay-at-home workforce of content moderators.
Our moderation team has played a key role in protecting our clients’ brands. As Brett says in the video, moderators are not “editors”; instead, they read every single piece of user-generated content and ensure that it would meet a brand’s requirements for appropriateness. This lets brands be transparent – showing positive and negative feedback that stays on topic and is useful to shoppers. This unique team of pros sets us apart from all other providers’ moderation processes, and they’re a key part of the team.
We arrived in the office this morning to over 35 voicemails waiting from people around the country interested in moderator positions, and the phone won’t stop ringing. We’ve also seen a spike in our web traffic since the piece aired.