10 Reasons that 100 Billion Impressions Matter To You
This week we passed the 100 billion mark, meaning we have served over 100 billion impressions of social commerce content (questions & answers, reviews and stories). So what does that mean to you as a marketer?
It means that hundreds of millions of people worldwide have made better purchase decisions (including you)
It means that hundreds of retailers and manufacturers are getting “Customer Oxygen” into their company, transforming the way they do business
It is evidence that markets truly are conversations (See chapter 4 of Cluetrain Manifesto and the meaning of Bazaarvoice)
It means that this is just the beginning. The customer content “flywheel” is now turning at full speed and we will continue to innovate with our clients to keep up.
It means that if you haven’t started to facilitate customer conversations, you have less to fear.
It means there is an ecosystem of relevant product & service conversations across the web, which can amplify the voice of your customer
It means that you will see more search results come from product-related customer content
It’s evidence that customers are more likely to read this type of content than other ‘community’ content that is not relevant to shopping.
It means that social commerce is a scalable marketing strategy, proven by over 750 brands.
It means that you now have a reason to champion the voice of your customer to senior executives.
What else does it mean? I welcome your comments.