100 billion impressionsAs I think about the impact and significance of serving over 100 billion impressions of social commerce content (questions & answers, reviews and stories), I think about all the people behind the scenes that made this possible. Looking back, we have had to continuously scale our SaaS application and data center infrastructure to respond to a staggering amount of traffic growth from the days of our first few live clients. As Brett mentioned, we could never have done this without the help of our clients, employees, partners, investors and advisors. Based on our client growth, the growth in the amount of content collected by our clients, and the ever increasing feature set that my team works hard to build, we serve out over 10,000 times the content of our earliest days!

This simply wouldn’t be possible without the tireless dedication to quality, performance, and efficiency by the men and women of the Bazaarvoice Engineering team. I congratulate them on this milestone – without their support, 100 billion would still be a dream. I would also like to take a moment to acknowledge a few vendor partners who have been with us during our greatest periods of growth. Akamai, who in spite of our great traffic growth never misses a beat – no doubt this is because they deliver approximately 20 percent of traffic to end users on the internet! And Rackspace, who for many years has supported our data center hardware and network infrastructure 24 hours a day, 365 days a year.

As an admitted statistics junkie, I’ve been looking forward to this point for some time, and I will now look forward to reaching the 1 trillion impression mark!

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