At our annual Social Commerce Summit in Austin today, we announced a partnership with Google to introduce an industry-first program that lets brands easily share product review content from their Bazaarvoice-enabled websites with Google properties: SyndicateVoice for Search. Sameer Samat, director of product management for Google Product Search, shared the benefits of the program with a sold-out Summit audience during his presentation, “Organizing the World’s Information for Shoppers.”
This partnership is an incredibly important milestone for Bazaarvoice and for the evolution of social commerce. Why?
We know that shoppers trust customer word of mouth, such as online product reviews, more than any other type of marketing (1). At the same time, 61% of all shoppers use search engines (2), and more people use Google Product Search than any shopping portal (3). Furthermore, user-generated content is becoming increasingly dominant in search results, with over 25% of results for searches of the world’s top 20 brands linking to UGC (4).
In partnership with Google, Bazaarvoice customers can now use SyndicateVoice for Search to combine their most trusted and valuable content – authentic reviews written by their customers – with the most popular search engine in the world to attract the most qualified shoppers to their site.
While this is a big win for brands, who face increasing competition for consumer attention and shopper loyalty each day, the real win is for consumers, who can now quickly find the information they need to make the right purchase decisions for their needs. We’re “democratizing commerce” by enabling consumers’ authentic feedback to help shoppers find exactly what they need, shifting more control of the shopping experience to the most important person in the process — the shopper.
(1) Edelman Trust Barometer, 2006-2009
(2) Compete Online Shopper Intelligence study, February 22, 2010
(3) Comparison Shopping Rankings from CPC Strategy, LLC, April 14, 2010
(4) Socialnomics 2009