Curation and crowd-sourcing in action! Today I’m summarizing 10 of the most actionable and creative answers to the following question:
Blogs are not vacuums. Each post, after circulation and promotion, after initial discussion, still exists and adds value. But how can we take a blog post and use this content in some other way after it has been posted? I am speaking here of ideas like converting to PowerPoint presentations and posting them to SlideShare, etc. Your ideas? Thanks!
4. Dig & link: Before you write a new post, review some of what you’ve written previously on similar topics and selectively link to related work.
5. Footer recommendations: After each post, collect links to related previous content. Several WordPress plugins can generate these recommendations automatically.
6. Internal resource: Your colleagues should know that your company’s blog is a content source that can inform their presentations, reports and other work projects.
Tips from Yvon Bayonne:
7. Mash it up: Pull in content from multiple channels onto one page per subject. A page about word of mouth marketing, for instance, would have all applicable tweets from your company, blog posts, public slide decks, pod casts and white papers featured.
8. Manifesto!: Extract themes and learning from your previous work, and summarize into prediction pieces, opinion posts and year-in-review spots. Link back to the original posts.
Tip from Shiri Gamon:
9. Newsletters: Showcase relevant posts within your recurring newsletter, with a focus on digging deep into your archive to get new eyes on old content.
Tip from Matt Kammerait:
10. Shareable bits: Gather interesting factoids and points from older work, and tweet it out (or share via Facebook and LinkedIn) with a link. This is a great way to break a longer post down into pieces that are perfect for social sharing.
How do you repurpose your blog’s older content? Please share your ideas in the comments.