That’s right: Your blog is competing with others for the attention of your readers.
It doesn’t matter if they’re in your commercial space or not, other blogs are competitors to one extent or another. At any given moment, your readers could be reading something better suited to them, more engaging, more thought provoking or more aesthetically pleasing. But for the most part, it’s a friendly competition, among many highly talented and social bloggers , for mindshare. If they’re passionate about what they do, this competition thrills every single one of them.
The following are just some of the blogs that were submitted by our visitors as answers to the question:
“Which other blogs do you read regularly?”
Focus: “Social Media Monitoring and Engagement”
Lesson: If it won’t help, it doesn’t fit.
Contributors like Teresa Basich address common pain-points and concerns, as in “Social Media Engagement for Regulated Industries.” Guides, checklists and the occasional thought piece are all packed full of actionable content. The number of comments per post is higher than I see on most company blogs, and speaks to the overall usefulness of the content Radian6 delivers here.
Focus: “Helping you get started with social media”
Lesson: Opinions are currency.
Social media consultant Irene Koehler isn’t exactly shy. Her thoughts may ruffle the occasional feather, but they’re coherent and make for good discussion. Not coincidentally, discussion is what many blog readers are after. Thoughts, after all, are the key ingredient to thought leadership. Companies large and small need to have opinions on the things that matter to their customers. Well-formed opinions demonstrate expertise.
Lesson: Curate and build.
You know those blogs that only link back to their own content, like a self-contained labyrinth of bad SEO? Get Elastic is not one of them. In fact, much of what is covered and discussed on the blog comes from the world outside Elastic Path Software. Posts like, “Top 10 Things Customers Expect from Your Online Store” take interesting findings and build on them. External content is always credited, and each post ends up being a more robust exploration of topics relevant to the ecommerce space. Perhaps that’s why it’s the “#1 subscribed ecommerce blog”.
Focus: “Helping companies understand the ‘social’ part of social media”.
Lesson: Find the time.
Collier’s blog is no ghost town. In August alone, he’s already written 10 posts, with an average of 19 comments per post (that’s a lot). Last August, when his blog had only been up for a few months, he only published five posts, with an average of 3.4 comments each. In a tweet to me, Mack said:
Focus: “The buyer’s guide for men”
Lesson: Add a big picture to those thousand words.
Uncrate gives people what they want: large, beautiful photographs of really cool stuff that they can buy. Oh, and they review the products, too (we like reviews). Some things look so much better than they sound, and this is true of nearly everything you can write. There is an image, somewhere, that will make your post irresistible. Buy them from somewhere like iStockphoto, get them for free from Flickr Creative Commons (attribute!), or create your own—just don’t serve up a pile of plain-text boringness.
What blogs do YOU read? Let us know in the comments!