Skyward growth rates have long been central to the story of social media, as have charts like this and comparisons to Rogers’ bell curve. Milestones like Facebook reaching 500 million users served as reminders that brands needed to catch up to consumers, and many have succeeded. Now that a recent eMarketer report proclaims that, “the days of double-digit growth in users are over” for social media, how should brands adjust their strategies? I asked five well-known social media experts the following question:
How can brands continue to perform in social media as the rate of social media adoption slows?
What’s your take? Let’s discuss in the comments below.