The “kids” who invented Facebook, never call when they can text, and don’t go out without their smartphones – they’re growing up. And soon, your business will depend on them.
It’s true. By 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation. This generation, sometimes called “Generation Y,” shops differently than their predecessors. Millennials are hyper-social, constantly connected to social and endlessly curious about what others are doing, buying, and enjoying – strangers as well as friends. They’re marketing savvy and ad averse, having been marketed to more than any other generation. And at the same time, they’re still interested in engaging with brands – most feel companies should offer more ways for customers to share their opinions online.
The bottom line is, Millennials shop and interact with brands differently. As they start to control spending, their habits will inevitably change the way businesses sell – and with it, the way all consumers buy.
The infographic below shares just a few of the stats Millennials expert Jason Dorsey will cover in our upcoming webinar. Register for the webinar to see how Millennials shop, and how brands can win their loyalties now.
Note: For a high-quality PDF version of this infographic, click here.