“The power is actually shifting from the board room to the living room,” says Porter Gale, former head of marketing at Virgin America and author of Your Network is Your Net Worth.
In the first installment of our new video series, Connected Perspectives, Gale points out that the balance of power between consumers and brands has been upset by social and digital. Only brands that deeply embrace participatory and authentic relationships with consumers will win their business. In Gale’s estimation, “the main currency of this era is authenticity.”
Connected Perspectives profiles the people and ideas shaping the next phase in business. Upcoming videos include Joe Fernandez (Klout), Mike Maples, Jr (FLOODGATE), John Bell (Social@Ogilvy), Tim Leberecht (NBBJ), Doreen Bloch (Poshly), Andrew Deitchman (Mother New York), John Ellett (nFusion), Don Tapscott (author & speaker), John Battelle (Federated Media Publishing), and Jez Frampton (Interbrand).