“I believe that personalization is the frontier of the web, and the digital space in general,” says Doreen Bloch, founder and CEO of Poshly. In the next installment of our video series, Connected Perspectives, Doreen explores the intersection of data, personalization, and retail – and how highly-personalized retail is becoming possible both online and in brick-and-mortar stores. She illustrates:
“What if you’re eventually going to be able to walk into a retail space that is actually completely blank. But then, as soon as you walk in, it personalizes all of the products on the shelf, or the storytelling behind what you’re seeing in the store, to you, just because you walked into that retail space. I think that’s tremendously exciting, and all of that is coming with the future of personalization.”
Connected Perspectives profiles the people and ideas shaping the next phase in business. Past and future videos include Porter Gale (Virgin America), Joe Fernandez (Klout), Mike Maples Jr. (FLOODGATE), John Bell (Social@Ogilvy), Tim Leberecht (NBBJ), Andrew Deitchman (Mother New York), John Ellett (nFusion), Don Tapscott (author and speaker), John Battelle (Federated Media Publishing), and Jez Frampton (Interbrand).