The most important business trends of 2013 have a common element – the…
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About Tara DeMarco:
Tara's posts:
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Who are the real product experts: Brands, consumers, or media?
Expert opinions can carry more influence in purchase decisions than others.…
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Whose answers do shoppers want – brands’ or consumers’ – online and in stores?
Unanswered questions keep shoppers from buying. Over half (56%) of consumers…
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Make selling through Facebook work by keeping it conversational and freeing the walled garden
You know the metaphor: Facebook is a cocktail party where no one wants to…
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Why product videos will soon be worth a thousand pictures, and how to scale
Product photos are consistently found to be the single most important aspect…













