About Tara DeMarco:

Tara's posts:

Check your list twice: Secrets for a successful holiday season

Tara DeMarco | 10-25-2012

…
The holiday selling season is nearly upon us. The estimated $68 billion
Talking up your product launch: How conversations inspire winning first impressions

Tara DeMarco | 10-23-2012

You only get one chance at a first impression…. Clichés are cliché for a
Beat showrooming by being the showroom

Tara DeMarco | 10-11-2012

…
Your store aisles are a buyer’s market. Like 84% of smartphone owners,
The role of conversation at every phase of consideration

Tara DeMarco | 10-10-2012

We like to say the purchase funnel is dead. I’ll add the caveat: yesterday’s…
The last 5 steps to successful converged media (paid, owned, and earned)

Tara DeMarco | 10-4-2012

…
Converged media weaves paid, owned, and earned media in driving the reach