Frank N. Magid Associates released a study entitled "Improving Game Marketing: The Game Purchase Process From A Consumer's Point Of View" which was presented during this week's MI6: Marketing Interactive '06, the company outlined a series of fascinating results of an survey aimed at improving game marketing.

Overall, the survey found that 43 percent of hardcore PC game buyers and 41 percent of hardcore console game buyers had heard about their most recent game purchase six or more months ahead of time. Interestingly, the report also noted that 30 percent of males who participated heard about their game purchases six or more months in advance, while only 19 percent of females followed this same trend.

The report also noted that word of mouth from friends and family ranked as the number one factor in game buying decisions in all stages of purchase.

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